Dubai has long earned its reputation as a pre-eminent commercial centre with an innovative, dynamic and entrepreneurial business culture. Strategically located at the crossroads of trade and commerce between East and West, Dubai is in an ideal position to service and access markets that span the Middle East, North and South Africa, the Indian Subcontinent and the CIS. Moreover, Dubai occupies a time zone that gives it an unparalleled advantage in connecting markets as disparate as the Far East and the USA. To leverage its strategic positioning Dubai has developed a world-class infrastructure, air connections and port facilities making it the most well connected city in the region. Dubai is politically stable and has a forward-looking, responsive Government with a progressive, pro-business attitude and a highly developed commitment to the private sector. The business friendly regulations and highly favourable tax and customs framework have played a key role in attracting business investment from all over the world in practically every sphere of economic activity. Moreover, consistently strong economic indicators and a relatively low cost work environment have contributed to Dubai’s rapid development and prosperity.